The BlackBerry Playbook has sold some 250,000 units since launching back in mid-April, a market analysis firm claims, despite predictions that it would struggle to get much traction in the increasingly crowded tablet space.
Assuming the figure is accurate, the PlayBook appears to have enjoyed far faster take-up than the much-touted Android Honeycomb powered Motorola Xoom, which some analysts claim has recorded sales as low as 25,000.
RBC Capital Markets predicts that if demand for the PlayBook continues at this rate it will have reached sales of 3 million by the end of the year.
The forecast comes after a slew of lukewarm reviews in the tech press, in which testers rubbished the range of apps available and the fact that surfing using 3G is only possible when using a BlackBerry phone’s tethering function.
PlayBook-maker Research in Motion’s (RIM) decision to omit BlackBerry Messenger – arguably the best thing about BlackBerry phones – from its slate also came in for heavy criticism.
To RIM's credit, it has since moved to address the paucity of apps developed for the PlayBook by pledging it will support Android applications in future.
Was this article helpful?