Apple will unveil not one but two new iPhones this year, an investment bank has claimed, as the company looks to take on Android and other rival phone makers in the mid-range smartphone market.
According to a note to investors from Deutsche Bank analyst Chris Whitmore, which was picked up by Forbes, the top of the range iPhone 5 and a more affordably priced iPhone 4S (previously informally known as the iPhone Nano) will hit the market in September.
Spelling out the business case for the move, Whitmore stated: "With Nokia and RIMM (sic) struggling, the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share."
So what to make of his claims? Well, there’s certainly a tang of veracity and plausibility to some of them, for us at least.
We're particularly inclined to believe the notion that the mooted 4S name, which suggests only a minor upgrade from the current gen iPhone, refers not to the top of the range handset as some had thought but a lower priced model.
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