ITV’s catch up TV service has landed on the Android platform, giving users the chance to see programmes they’ve missed at their own leisure on tablets and smarties.
Android phones and slates running the 2.2, AKA Froyo, version of the software or above and Adobe 2.6 or higher will support the video streaming app, which is currently Wi-Fi only and won’t be accessible on 3G networks.
ITV programmes which the network has cleared with important Tellybox rights people will be available to view for seven days after they were initially broadcast. Alas, the app, which is free to download, will only work in the UK.
The broadcaster also confirmed it is working on a version of the application for iPhones and iPads, as it plays catch-up with the BBC which has had Android and iPad apps for its iPlayer since February and an iPhone edition since way back in 2008.
Robin Pembrooke, Managing Director of ITV Online and On Demand, said: “I’m very excited to be launching our first ever ITV Player mobile app and genuinely believe that the simple design and high picture quality of this app is a leap forward in providing our customers with what they want to watch on the move.
“Android is just the first step in a mobile strategy that will see us rolling out ITV Player across mobiles and tablets, including iPhones and iPads, across the rest of this year.”