Sony Ericsson (SE) has announced three new additions to the ever-growing Xperia range of Android smartphones.
Heading the list is the Xperia ray (lower case title courtesy of SE), is the ray which packs Android 2.3, an 8.1-megapixel camera and a 3.3-inch Reality display with Sony’s BRAVIA TV tech into a svelte 9.3mm form factor.
The active, as its name rather suggests, is aimed at fitness freaks and outdoor sports enthusiasts, with built-in apps such as an on-screen heart monitor.
In keeping with that brief, it’s dust proof and water resistant and features a scratch resistant multi touch screen with wet finger tracking.
Elsewhere, the spec sheet takes in a three-inch touchscreen (also with BRAVIA tech), a five-megapixel camera with HD video recording and Android 2.3, aka Gingerbread, installed out the box for good measure.
Finally, there’s the txt. This one’s built for messaging, with a physical QWERTY keyboard front and centre, an SMS shortcut key and a ‘friends’ app that allows user to see updates from their top five buddies at a glance.
The lowest end of the three new phones, the txt also features a 3.2-megapixel camera, a 2.6-inch touchscreen and comes in a choice of zingy colour options.
Steve Walker, Chief Marketing Officer at SE, said: “Today’s announcement demonstrates that we continue to deliver a portfolio to make the Sony Ericsson experience available to a broad range of consumers.
“As the Android platform gains market share in Asia Pacific, the Xperia portfolio is well positioned to deliver consumers a unique and differentiated experience.”
All three handsets are set for launch in Europe in Q3.