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The Guardian iPhone app surpasses 400,000 downloads

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The Guardian iPhone app surpasses 400,000 downloads

British daily The Guardian has revealed that its official app for the iPhone has been downloaded over 400,000 times.

With news that Apple is set to relax its policy on revenue sharing of subscription-based applications, such as newspapers and magazines, the Guardian has announced that its app has raked in 403,388 downloads since it was released in January.

Of those downloads, 67,258 have converted to new subscribers in the UK, where the newspaper charges £2.99 for six months and £3.99 for a full-year for unfettered access to its content.

In the US, meanwhile, the app has 36,089 readers, where it is free to use and supported by advertisements.

Janine Gibson, editor of guardian.co.uk, said: "News on mobile is no longer only valuable to people who read the news, but also to people who are a part of it.

“The 2011 news agenda in particular, such as rolling events in the Middle East, has proven how there is a massive appetite and need for access to insightful, reliable news on mobile devices, and we're proud to be a major player in this."

The Guardian also disclosed that ten per cent of all its digital traffic came from the mobile optimised version of its website.

Via:

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