Android slates will overcome their slow start to outsell the iPad, a market research company forecasts.
Right now, the battle between tablets running Google’s OS and the iPad is a mis-match – in the sales stakes at least.
While the former shifted a whopping 9.25 million units in Q2 alone, the likes of the Motorola Xoom and Samsung’s line of Galaxy Tabs have struggled to totals in the low hundreds of thousands.
However, that state of affairs, which means that Apple currently commands around 75 per cent of the market, is far from set in stone. According to Informa, a slew of competitively priced Android tablets (the slate equivalents of the HTC Wildfire and Magic) will see Apple usurped at the top of the tree by 2016.
David McQueen of Informa stated: "From 2013, as cheaper and more advanced Android tablets enter the market, we forecast that sales will pick up considerably, eventually surpassing iPad sales in 2016.”
McQueen also forecast that the tablet market will continue to grow in the next four years, with 230 million sold by 2015 - up from 20 million in total last year.