Nokia has slashed the price of some of its highest profile, high-end handsets, amid slowing sales for the ailing phone-maker and a welter of criticism for its Symbian operating system.
According to sources cited by business bods Reuters, Nokia has cut the cost of its Symbian-powered flagship the N8, the E6 business blower and the C7 multi-media feature phone by 15 per cent in Europe.
The asking price for other models across Nokia’s range of devices will also drop - albeit less significantly.
One of the sources, reportedly from a carrier, stated: "There are no very big cuts per model, but the scale - across the portfolio - has not been seen for a very, very long time.”
News of developments comes as Nokia is facing an uphill struggle to maintain market share in the smartphone sector, having lost out in recent years to more modish Android phones and the all-conquering iPhone.
Chief Exec Stephen Elop’s strategy to turn Nokia around has already seen the company adopt a non-proprietary OS for the first time, after inking an historic deal to build phones running Microsoft’s Windows Phone 7 (WP7) platform.
The first fruits of the partnership, which are expected to showcase the new Mango iteration of WP7, are expected to land in September.