Tablet manufacturers will slash prices across the board in the run up to Christmas, it has been claimed, as they bid to reverse weak sales and challenge the iPad’s dominance in the nascent slate space.
According to DigiTimes, market conditions mean that a price war among Android tablet makers, such as Motorola and Samsung, and the likes of BlackBerry and HP is a very real possibility. Citing industry insiders, the site claims that we can look forward to “at least two waves of price cuts from the end of September to the year-end holiday”.
News of developments comes amid worse-than-expected demand for Samsung’s Galaxy Tab range of slates and the Motorola Xoom, which has performed disappointingly despite being the first tablet to showcase Google’s slate-optimised Honeycomb iteration of Android.
Meanwhile, earlier this month, HP cut the asking price of its webOS-powered TouchPad by $100 in the US a matter of weeks after it landed on store shelves.
The high price points of Android tablets has been identified as a key dampener on take-up by a number of industry sages.
Nvidia CEO Jen-Hsun Huang has also blamed a lack of expertise in retailers compared with Apple Store staff who are drilled to extoll the virtues of the iPad, as well as the relative lack of specially created apps for Android slates compared with Apple’s all-conquering gadget.