Research In Motion (RIM) is reportedly planning to launch its own music streaming service for the BlackBerry smartphone range, as it bids to take on iTunes and Google Music in one fell swoop.
Industry experts believe that the Canadian smartphone giant is in ‘late-stage negotiations’ with several major music labels to offer users 50 songs to stream for a $5 monthly subscription fee.
According to Peter Kafka of All Things Digital, the service will have an appeal similar to personalised ringtones in years past. Additionally, it will have a social element, which we’re assuming or at least hoping, could mean the ability to share tunes over BlackBerry Messenger.
Reports suggest that at least one unnamed label is already on board with two more close to joining soon. The service is expected to land as a beta version in the US, Canada and the UK in early September with a full-scale launch slated for fall.
Although it’s unlikely, the only way we see RIM’s version compete is if it allows users to download and keep the songs included in the monthly allowance.
Even minimal cloud functionality, such as the ability to stream music you already own, would massively boost its appeal against the likes of Apple’s iCloud and Google’s Music Beta service.