Rumours that the next-gen iPhone won’t drop until mid-late October gained more traction today, after it emerged that Apple’s TV ads won’t be ready until the start of the month – at the earliest.
According to an unnamed source cited by Apple Insider, the spots for a national campaign are being filmed right now around Los Angeles.
However, they’re not due to wrap for at least six weeks - seemingly quashing earlier reports that the iPhone 5, which is rumoured to pack a larger screen and an eight-megapixel snapper, will drop in September.
The news comes amid speculation that when the fifth-gen iPhone does finally make it to market, it’ll be accompanied by a cheaper, 8GB take on the iPhone 4.
Talk of a lower-end, smaller iPhone, informally dubbed the iPhone Nano by tech wags, has been rife for years.
However, latterly the rise of Android has provided fresh impetus for a cheaper Apple phone, lest it effectively cede the low cost smartphone market to its rival.