9 out of 10 current iPhone owners intend to upgrade to Apple’s next handset, a latest survey by investment bank UBS has found.
A staggering 89 per cent of iFans said they would not migrate to other manufacturers, more than twice that of Cupertino’s closest competitor, HTC, which managed just 39 per cent in the customer retention study.
BlackBerry placed third, with 33 per cent admitting they would stick it out with the struggling Canadian giant. The findings will be particularly disappointing for the phone-maker considering it launched a range of new handsets powered by the latest BlackBerry 7 operating system, as well as a new music streaming service, BBM Music, to appeal to social networking savvy users.
Samsung, which is currently embroiled in a lawsuit with Apple over allegations of patents and copyright infringements, came away with 28 per cent of owners implying loyalty. However, on the whole it will gain more customers, along with HTC.
Android users in general had divided loyalties. 55 per cent said they would remain with Google’s platform, while 31 per cent admitted they are likely to switch to iOS, even as the search behemoth plans to address fragmentation issues with the upcoming Ice Cream Sandwich iteration of Android.
Hype for Apple’s iPhone 4 successor – the iPhone 5 or iPhone 4S, or whatever it’s called – has surged in recent weeks with rumours and supposed leaks that it will land next month cropping up more frequently by the day.
Features expected to be on board include an A5 dual core processor, an eight-megapixel camera and a larger, four-inch screen.