Amazon will finally showcase its tablet-cum-reader contender this week, speculation suggests, in a development that could signal a new phase in the battle to unseat the iPad as the slate market leader.
The online retail giant has invited journalists to a press conference on Wednesday September 28th in New York. And, although, there’s nary a mention of what the company is about to unveil, the smart money is on the so-called 'Amazon Kindle tablet'.
Details of what the device will offer are thin on the ground. However, leaks suggest that it will run Android, but will feature a user interface customised by Amazon and will combine the e-ink screen of an e-reader with the colour display technology of a tablet.
More pertinently, however, is that Amazon, which rumours suggest anticipates initial sales of some two million before Christmas, is expected to sell its device for just $250 (£155), massively undercutting even the cheapest iPad and hugely broadening its appeal to the mass market.
Amazon is thought to be absorbing some of the initial outlay in the expectation that it will make the money back through sales of apps, videos, music and ebooks from its established Amazon Appstore, Amazon On Demand, Amazon Kindle and Amazon MP3 markets.
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