Orange customers are to get free access to 13 million music tracks for streaming on the move, with the news that the network has inked a deal with Deezer along the lines of Three's lapsed partnership with Spotify.
From hereon in, Orange pay monthly customers qualify for unlimited use of the Deezer Mobile service, which also includes 30 radio channels spanning a range of genres.
And for the music obsessives, Deezer’s service features “thousands of artists’ discographies, biographies and reviews” to get the skinny on the latest mondo obscuro beat combo rocking your world.
Pippa Dunn, Chief Marketing Office at Orange, said: “We know that our customers love music, and so we’re really excited about being the only network to be able to give them access to their favourite artists on their phones wherever they are.”
Deezer also offers a premium version of its service, imaginatively dubbed Deezer Premium. This allows users to download tracks for a monthly fee and sync them between their desktop and smartie.
According to an insider cited by the Telegraph, Orange had initially attempted to negotiate a partnership with Spotify but lost out to Virgin Media, which is bundling the service with broadband packages.