Apple’s iPhone commands more brand loyalty than any other smartphone, a latest customer study has shown.
Research firm GfK surveyed around 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan on their future purchase plans. Of the respondents, a staggering 84 per cent of existing iPhone users said they would purchase Apple’s next phone, while 60 per cent that own handsets powered by Android declared loyalty to Google’s OS.
Worryingly for Research In Motion (RIM), just 48 per cent were willing to stick with the Canadian phone giant, which has seen its worldwide market and mind share slump year-on-year.
Ryan Garner, analyst at GfK, said: "Apple is clearly ahead of the game, but developments next year will challenge that."
"The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty.”
The findings somewhat contradict a recent poll that found one in five of iPhone owners in Britain regret buying one due to a poor email experience and battery issues. On the flip side, the other four are probably the smartfans that GfK’s report claims are ready to snap up the next iPhone, citing a seamless integration of features and better content to justify their devotion.