Nokia fans upset to learn that O2 will not be on board for the launch of the new Lumia 800 will be pleased to know the network has reportedly come to an agreement with the Finnish phone-maker.
O2 announced last week it will not to carry the Lumia 800 in its inventory, citing unacceptable demands from Espoo for additional promotion and shelf space in stores. Telefónica, O2’s parent company, went on to say the handset was not even at the ‘right price point’, despite it being offered free on contracts starting just £26 a month on rival networks.
However, according to leaked email correspondence between the companies, their differences may soon be resolved, or at least in Germany.
Nokia is apparently agreed to offer monetary incentives of ‘thousands of Euros’ to each O2 store that sells the most Lumia units over the holiday season. In turn, Telefónica will increase promotion of the handset by placing it on the front page of ‘all their literature’, as well as run advertisements on television, print media and at universities in a marketing drive it’s calling its ‘major holiday season strategy’.
O2 store managers will also be provided with mandatory training, while O2 Direct stores in Germany will erect Lumia 800 displays next to iPhones.
It’s unclear whether these initiatives will happen in the UK. Rest assured you’ll be among the first to know as soon as we find out more. If you’re not particularly picky, though, you can preorder the Lumia 800 right now on all the other major operators, as well as via high street retailers Carphone Warehouse and Phones 4U.