Skip to main content
  2. News
  3. 2011
  4. December
  5. iPhone 4S sells well in UK, but not rest of Europe

iPhone 4S sells well in UK, but not rest of Europe

iPhone 4S sells well in UK, but not rest of Europe

Apple’s iPhone 4S is ‘flying off shelves’ in the UK but is suffering from slow uptake in the Eurozone, latest figures have revealed.

Data unveiled by research firm Kantar Worldpanel show that while the iPhone 4S is enjoying strong sales in the UK, US and Australia since launching in October, it has fared less well in continental Europe amid weakening economies that has seen a devastating impact on consumer spending.

"In Great Britain, the US and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.

Apple’s US market share rose to 36 per cent in the 12 weeks to the end of November, up 11 per cent from the same period last year, and in Britain to 31 per cent from 21 per cent.

However, its shares fell in rest of Europe, including France, Germany, Spain and Italy, where stagnant GDP growth has been largely to blame for sensitive spending.

The rise of Android has also been attributed to this disparity, with handsets running on Google’s OS, particularly the Samsung Galaxy S2, increasingly finding favour with consumers.

"In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Sunnebo said.

Android has been phenomenally successful in the UK, too, where the Samsung Galaxy S2 has dominated the top spot on our mobile tracker for the eighth consecutive month, a feat that many would not have forecast even a year ago.



back to top