The Amazon Kindle Fire will rack up shipments of 3.9 million in the run-up to Christmas, making it second only to the iPad for the three-month period.
According to research company IHS, Amazon’s Android tablet-cum-e-reader’s shipments account for 13.8 per cent of all tablets despatched to retailers in the fourth quarter.
The iPad, somewhat predictably, is way out in front, with 18.6 million shipments and a whopping 65 per cent share.
But the Fire’s showing is still strong enough for the Kindle Fire to easily outpace the combined shipments of the many Galaxy Tab-branded slates from Samsung, which will make up 4.8 per cent.
Rhoda Alexander, senior manager of tablet and monitor research at IHS, said the figures were proof that the iPad might finally have a viable challenger in the tablet space.
He said: “A competitor has finally developed an alternative which looks like it might have enough of Apple’s secret sauce to succeed.
“The production plans make it clear that Amazon is betting big on the product.”
Slackening demand for the HTC Flyer was also borne out by the company’s data, with the Taiwanese gadget maker securing just one per cent share of shipments.