LG has officially lifted the lid on an Android powered reboot of its Prada-branded range of smartphones, as the phone-maker goes back to the future to revive its flagging fortunes in the top-end smartphone market.
Dubbed the LG Prada 3.0, the third fruit of the companies’ collabo teams a 4.3-inch NOVA display with a dual-channel 1GHz processor, accessorised with an eight-megapixel camera with 1080p HD video recording smarts.
Somewhat disappointingly, it will ship in January with the superannuated 2.3 Gingerbread version of Android on board rather than the up-to-the-minute Ice Cream Sandwich edition you might expect on a new phone running Google’s OS.
However, the fashion phone buying demographic probably won’t concern themselves unduly with that.
They’ll likely be more enticed by the fact that the Prada 3.0 is a ‘nothing-tastes-as-good-as-skinny-feels’ 8.5mm thick and features a rather lovely minimal black and white take on the Android UI, complete with tasty wireframe icons and chic accessories that take in a Prada docking station and bag.