The inevitable has started to happen – the Sony Ericsson (SE) brand is being dismantled, with its logo already taken down at the phone maker’s London offices.
Spotted by eagle-eyed analyst Ben Wood, the emblem above SE’s corporate HQ in Hammersmith is no more, a sign that the end is nigh for the Japanese-Swedish joint venture as Sony completes its takeover of the smartphone business from partner Ericsson.
Rumours already doing the rounds that the first fruits of the deal could be unveiled as early January at the CES expo, where Sony has been known to make major announcements and showcase new products.
One of these could be the Sony LT22 – also known as Xperia Nyphon, leaked in hands-on snaps this week boasting a rather slick, curvaceous design. Although details are still thin on the ground, sources claim the handset will sport a 1GHz dual core processor, a four-inch qHD display, an eight-megapixel camera and 16GB of on board storage.
And while it’s not been confirmed yet, we’re guessing it will run the latest Ice Cream Sandwich iteration of Android out of the box.
Sony Ericsson fans need not fret. There might be at least one more handset carrying the SE branding before the transition is complete – the Xperia Nozomi – and possibly even the Xperia Arc HD.
Whatever the case, we won’t have much long to wait now with CES just around the corner. Stay tuned as we bring you the latest updates on developments in the weeks to come.