Almost nine out of ten iPhone buyers in the last quarter of 2011 chose the latest 4S model, despite widespread grousing among tech sages that the phone was a disappointing iterative update.
According to data from Consumer Intelligence Research Partners (CIRP), 89 per cent of the 37 million smartphones Apple shifted during the three-month period were the iPhone 4S.
Of these, 45 per cent were the entry-level 16GB variant, the number crunchers calculate. The 32GB and 64GB models accounted for 34 per cent and 21 per cent of sales respectively.
Among the older models that disappeared off shop shelves in the pre-Christmas rush, the iPhone 4 grabbed a seven per cent share.
Meanwhile, the 3GS, the 8GB version of which is now available free on contracts at a shade over £15 per month, made up a relatively paltry four per cent.
Commenting on the data, Mike Levin, co-founder of CIRP, said: “Clearly, the iPhone 4S sold very well.
“An amazing 19 per cent of all iPhone buyers upgraded from the iPhone 4, a phone barely a year old at the time of the launch.”
Consumers’ enthusiastic embrace of the 4S is likely to have been fuelled partly by the long gap between its release and the launch of the iPhone 4, as well as a rash of iFans purchasing the phone in tribute to the late Steve Jobs.