Android phones' market share fell in the last quarter, as Apple fought back at the top of the smartphone tree.
Smartphone sales data for Q4 from number crunchers Gartner revealed that 75.9 million Android devices made their way into consumers’ hands over the period.
That was enough for a market share of 50.9 per cent. But still represents a decline from Android’s showing in the preceding quarter when it commanded 52.5 per cent of the market.
The shift was in part driven by the release of the iPhone 4S. The long-awaited handset helped smartphones powered by Apple’s iOS operating system to sales of 35.5 million units and an increased share of 23.8 per cent.
Consumers’ hearty embrace of the fifth-gen iPhone in the run-up to Christmas also enabled Apple to usurp Samsung, which sold 34 million phones in the period, as the world’s biggest smartphone vendor.
Commenting on the figures, Roberta Cozza, a Gartner analyst, forecast Apple’s rise could be more marked next year.
He said: “The wild card for 2012 is China. If Apple closes a deal with China Telecom or China Mobile they could see their units double in that market.”
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