HTC will lift the lid on a Spotify-style music streaming service later this month, reports suggest, as it bids to raise its handsets’ entertainment credentials to take the fight to rivals Samsung and Sony.
According to an insider cited by GigaOm, the service will make its debut at Mobile World Congress (MWC) in late-February and will be billed as an extension of HTC’s hook-up with high-quality headphones-maker Beats by Dre.
The project has purportedly been developed in conjunction with 21st century Seymour Stein-alike Jimmy Iovine, whose interests include a large stake in the audio technology company.
GigaOm claims that pricing and other details of the as-yet-unnamed steaming service are still being finalised, suggesting we’re unlikely to have anything concrete on that front by the time HTC hosts its press event at MWC.
News of the Spotify challenger follows reports yesterday that HTC’s next crop of smartphones will be PlayStation certified – making them the first non-Sony kits to win approval for use with the games download service. This will enable users to play classic PlayStation titles and, in future, PSP games too.
HTC’s fresh focus on entertainment comes after a muted response to its most recent smartphone efforts, enabling Samsung to assume the status of go-to brand for Android.
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