Apple continues to face the wrath of disgruntled early adopters, with the news that its just-released tablet has landed in hot water with the Advertising Standards Agency (ASA) over ‘misleading’ 4G branding.
Launched earlier this month, Apple has been accused of misleading marketing over the new iPad by customers around the world who have taken an offence at its much-trumpeted ‘4G’ capabilities even when it doesn’t actually offer 4G support in those markets.
Following Apple’s decision to refund punters Down Under over the confusion, the ASA is now looking into similar grievances in Blighty.
“We are aware of the news from Australia regarding the iPad 4G marketing claim,” an ASA spokesperson told Pocket-Lint.
“Without going through due process we can't say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the Code.”
Under the ASA’s code, companies aren’t allowed to promote products in ways that may misinform the consumer by omission of factual information or providing it in a manner that is too ambiguous to understand.
The decision to vet Apple’s marketing tactics comes hot on the heels of overheating and charging issues being experienced by some customers that have put something of a damper on the excitement for an otherwise impressive device.
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