Future HTC phones could come bundled with access to a music streaming service, as the handset-maker bids to further differentiate its kits in the ever-more cutthroat Android market.
HTC, which acquired a controlling stake in Beats by Dre phones last year and has incorporated the company’s audio tech in its handsets, is apparently in advanced talks with music subscription company MOG.
The Taiwanese phone-maker was previously rumoured to reveal a Spotify rival service. Now it would appear the deal with MOG was it.
According to a source cited by Reuters, a deal could be sealed in the next few weeks, perhaps clearing the way for free access to a music library to be included on Beats by Dre branded phones before the year is out.
HTC’s moves to sweeten up its offering come after worse-than-expected sales for its 2011 kits saw the company cede its title as the go-to brand for Android to rival Samsung.
As well as upping its phones’ music credentials, HTC’s comeback bid has so far seen it focus on fewer flagship phones, while ditching the slew of variants that confused consumers.
Was this article helpful?