Apple has slashed the cost of the iPad 2 in the wake of the unveiling of a new addition to its tablet family.
Announced at yesterday’s typically triumphal press event for the iPad 3, the price drop will see the entry-level 16GB Wi-Fi-only version of the iPad 2 take a $100 haircut. That means it’ll now sell for $399 – or around £320 or so in proper money.
The cheapest 3G-capable model – also with 16BG of on board storage - will be reduced to $529. That’s an outlay of about £420.
The round of price cuts, which was accompanied by Apple deleting iPad 2 models with higher storage capacities, could prove an important move for Apple as it bids to see off the challenge from cut-price rivals such as the Amazon Kindle Fire.
Released late last year, the retail giant’s first-ever tilt at a tablet raced to four million sales in the US alone in the pre-Christmas period – prompting massed ranks of industry-watchers to pronounce it the most credible iPad challenger so far.
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