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Google to open up Nexus brand to multiple phone-makers?

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Google to open up Nexus brand to multiple phone-makers?

The phone market could be hit with a slew of Nexus-branded, Android Jellybean-powered handsets, reports suggest, as Google bids to curb the influence networks have on its operating system.

According to The Wall Street Journal (WSJ), up to five Nexus phones are in the pipeline, which would land simultaneously and would be made by the search giant’s key manufacturing partners – think: HTC, Samsung, LG, Motorola and Sony.

Samsung Galaxy Nexus flat

Previously, Nexus phones have arrived at a rate of one a year, with the honour of making the handset bequeathed to the manufacturer deemed most deserving. Until now, only Samsung and HTC have been enlisted.

Crucially, the change will also see the phones sold directly rather than through carriers – an approach that Google tried with the original Nexus before scrapping the idea.

Android army

Google hopes that the move will enable it to reign in networks, whose bloatware and tardiness over issuing OS updates has been a constant bugbear for the company and Fandroids alike.

It’s also thought that bringing multiple partners into the fold will help ameleriorate concerns that Google could reserve the best and latest Android features for phones made by Motorola, which it acquired last year.

Source:

WSJ

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