Apple is planning to improve the Siri voice commands app, amid strong criticism of its shortcomings from tech sages and consumers alike.
Since landing back in October last year Siri has suffered endless slings and brickbats over its failure to comprehend quotidian phrases and regional accents.
It has also been slammed over the time it takes to respond to search queries and lack of support for UK businesses.
However, in a fireside chat-style interview with Walt Mossberg and Kara Swisher of All Things D, Apple CEO Tim Cook brushed off the criticism and claimed that Siri has “unbelievable” potential.
And although he didn't acknowledge the scathing notices that the app has attracted, Cook pledged that enhancements are very definitely on the way.
He said: "I think you're going to be pleased with where we're taking Siri. We're doubling down on it."
Cook’s remarks come after a former Apple staffer this week slammed Siri, claiming that the app was an “embarrassment” to movers and shakers in the California company and would have caused former CEO Steve Jobs to 'lose his mind'.
All Things D
Was this article helpful?