More smartphone buyers deserted Android and BlackBerry phones for the iPhone during the last quarter, a report reveals.
According to figures from Consumer Intelligence Research Partners (CIRP), the proportion of US iPhone buyers who had owned Android or BlackBerry smartphones rose to 38 per cent. That compares to just 29 per cent during the preceding period.
The shift can be attributed in part to the delay for the Android behemoth that is the Samsung Galaxy S3, as well as the muted response to recent BlackBerry handsets.
The survey also revealed that, despite being damned by some as a disappointing iterative update the iPhone 4S is dominating sales of Apple smartphones.
Of those sold during the quarter, 73 per cent were the latest model. The iPhone 4 and creaky old 3GS, meanwhile, accounted for 22 per cent and five per cent respectively.
The report comes amid separate forecasts that Android’s popularity may have peaked, following two years of exponential growth.
Google’s platform market share is forecast to come under increasing pressure from Windows Phone, as Microsoft and Nokia’s partnership takes it to a mass market audience that it has previously struggled to attract.