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Microsoft prepping own-branded Windows Phone 8 handset?

Microsoft prepping own-branded Windows Phone 8 handset?

Microsoft could follow up its just-announced Windows 8 tablet with its own Windows Phone handset, reports suggest.

windows phone 8 start screen

According to Normura analyst Rick Sherlund, people familiar with matters down at Redmond have indicated that the Big M is in talks with an existing manufacturing partner with a view to bringing a Microsoft-branded Windows Phone 8-toting smartphone to market.

As well as setting standards for OEMs to follow a la Google’s Nexus range, Microsoft apparently sees the phone as a means of boosting take-up of Windows Phone handsets in a market dominated by Android and the iPhone.

Sherlund told investors: "Our industry sources tell us that Microsoft may be working with a contract manufacturer to develop their own handset for Windows Phone 8.

"It is unclear to us whether this would be a reference platform or whether this may be a go-to market Microsoft-branded handset."

Unveiled earlier this week, Windows Phone 8 brings a suite of enhancements and new features to the platform, including more scope for customisation via resizable live tiles, support for multi-core processors and the NFC-harnessing Microsoft Wallet app for contactless payments.

Source:

Reuters

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