Nokia is ready to contend with cheap Android smarties on an equal footing, the company's boss has claimed, thanks to lowered minimum specs for Windows Phone.
Speaking at an improvised Q&A, CEO Stephen Elop said Nokia finally has a free hand to “compete aggressively” with the deluge of bargain-priced Android kits that have flooded the market.
Until recently, Windows Phone had a strict set of minimum specs requirements, which made it difficult for manufacturers to keep costs down in the still nascent market for cheaper smartphones.
Microsoft has since eased up on the restrictions, allowing the Nokia Lumia 610 to come through as the platform’s cheapest handset yet.
Elop’s comments come hot on the heels of announcements that the once-mighty Finnish giant will be slashing 10,000 jobs by 2013 and offloading its luxury phones brand Vertu in a major cost-cutting drive.
Nokia's bread and butter has traditionally been cheap as chips feature phones. Being able to do the same with smartphones on a better platform than its ill-fated Symbian and MeeGo could prove to be the best news it’s had in years. Especially in the wake of huge losses and a serious erosion of its market and mind share.
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