Expect to see more software features along the lines of S-Voice and SmartStay on future Samsung Galaxy handsets, the South Korean tech behemoth’s CEO has hinted.
In an ever-more crowded Android smartphone marketplace, handset-makers are having to find new, more creative ways to mark out their efforts from the herd.
Samsung’s solution with its latest flagship kit, the Galaxy S3, was the inclusion of the Siri-style S-Voice app that lets users interact with their handset, conduct searches and schedule meetings using voice commands.
Sammy’s other attention-grabbing addition SmartStay, which also debuts on the handset, is a kind of intelligent timeout features that uses the phone’s front-facing camera to detect the user's eye movements to determine whether the handset is in use.
And we can look forward to more of these kind of tweaks to Google’s Android OS via the TouchWiz UI, according to the company’s newly installed CEO Kwon Oh-hyun, who posits that they will be crucial to Samsung maintaining its number-one spot in the smartphone market.
Addressing delegates at his inaugural speech, he said: "A particular focus [going forward] must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions.”
Although much criticised by tech fans as gimmicky and for being unable to comprehend basic phrases and requests, Siri and S-Voice have featured prominently in marketing campaigns for the iPhone 4S and Galaxy S3 respectively.
Oh-hyun also intimated that Samsung will boost investment in its proprietary smartphone software, Bada.
The move is thought to be aimed at reducing its reliance on Google’s Android platform in the wake of the search giant’s acquisition of Motorola – a deal that potentially means that Google no longer necessarily requires the support of manufacturing partners such as Samsung.
Wall Street Journal