Samsung isn’t shy of cocking a snook at Apple’s iPhone. Anyone who’s seen those gently teasing ads for the Galaxy Note will tell you. But its latest broadside deals the Cupertino company much, much more than a glancing blow.
In a bid to entice iPhone acolytes, Sammy has announced that Galaxy devices will come with an app called 'Easy Phone Sync' that enables them to transfer content from their Apple smartphones to Samsung’s Galaxy-branded tablets and smartphones.
That means there’ll be no need for users to shell out for movies and songs they’ve already paid for and that they’ll still be able to use iTunes to manage their libraries, removing a major obstacle to crossing the OS divide.
Better yet, because it purportedly takes just five minutes to set up, it ought to take all the hassle out of the move too.
Simon Stanford, Vice President of Telecommunications and Networks at Samsung UK and Ireland said: “We’re really proud to announce the launch of this new application and can’t wait to hear what our new and existing customers think of it.
“We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content.
“Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone.”
Existing Galaxy phone and slate owners can grab Easy Phone Sync now for free from the Google Play app store.