Stock shortages of the Galaxy S3 could be costing Samsung millions of sales, analysts forecast, after manufacturing problems with the blue edition of the smartphone meant it did not hit some carriers and retailers until a month after the handset originally went on sale.
The phone-maker admitted that demand for its 2012 flagship phone has “far exceeded” its expectations in a statement given to Reuters.
And according to number crunchers cited by the financial news folk, the shortage could have caused Samsung to lose 2 million sales in the month that the smartie has been on shop shelves alone.
As well as problems with the hyperglaze coating that affected the blue edition of the S3, the shortages are also believed to have been caused by Samsung overestimating the appeal of rival devices.
Earlier this month, the South Korean tech giant revealed it expects to have sold ten million Galaxy S3 phones by the end of July. This would make it Samsung’s fastest-selling smartphone ever.
The previous record holder is the Galaxy S2, which has posted lifetime sales of more than 20 million units.
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