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  5. iPad Mini could be marketed as media focussed 'iPod touch', says analyst

iPad Mini could be marketed as media focussed 'iPod touch', says analyst

iPad Mini could be marketed as media focussed 'iPod touch', says analyst

Apple could pitch the iPad Mini as an entertainment-only device more akin to an iPod than a fully functional tablet, an analyst has posited, as it looks to protect the premium price points of its top-of-the-range slates.

Speaking to the New York Times,’blogger and independent analyst’ Horace Deidu said that the as-yet-unconfirmed smaller and lighter iPad could be of interest to Apple because it’s more suited to media than larger tablets and fills in better as a de facto e-reader.

iPad mini mock-up

This rationale could even see the product marketed as a new generation of the iPod touch rather than as the iPad Mini – a sobriquet that has been bequeathed on the device by tech watchers.

Meanwhile, the standard iPad’s larger screen dimensions mean it’s more practical for text entry, which could prompt Apple to use this as a key differentiator and market it on its enterprise credentials.

Set to launch either in the fourth quarter of this year or in early 2013 and sell for as little £249, the iPad Mini purportedly swaps the original tablet’s 9.7-inch retina display for a smaller, lower resolution screen of between seven and 7.85-inches.

Rumours suggest the device is also set to feature a smaller dock connector and a dual-core processor, most likely the same A5X Exynos chipset that features in the current gen iPad.

For a full round-up of all the iPad Mini speculation, check our handy, one-stop round-up.

Source:

New York Times

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