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iPad Mini: poll reveals smaller tablet could fail

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iPad Mini: poll reveals smaller tablet could fail

The much-rumoured iPad Mini could be the first major mistake of Tim Cook’s tenure as Apple CEO, after a poll revealed that the device would struggle to appeal beyond a niche market.

In a study of over 1,000 consumers conducted by VoucherCodesPro, 42 per cent said they felt that the device would be the biggest flop yet from the House of Cupertino.

iPad mini mock-up

A further 21 per cent dubbed the device ‘not at all necessary’, while 13 per cent were indifferent.

That meant that over three-quarters of those surveyed had no real interest in the slate, which has been a seemingly permanent fixture of tech-sites’ rumour mills for years.

Perhaps more worrying for Apple is that rivals’ tablets got a notably warmer reception from the sample.

Of those polled, 54 per cent said they would consider shelling out for a Google Nexus 7, while 46 per cent admitted they were mulling adding a Microsoft Surface to their gadget collection.

VoucherCodesPro marketing director George Charles said: “The beauty of having a large screen on the iPad is the freedom it offers and the ease-of-use it provides.

“Why change a good thing? If people are more interest in the Nexus 7 or Surface, perhaps Apple should have a rethink and come up with something more original, not just a smaller version of something that’s already out there.”

Speculation suggests the iPad Mini will feature a 7.85-inch screen and could land as early as the fourth quarter.

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