The much-rumoured iPad Mini could be the first major mistake of Tim Cook’s tenure as Apple CEO, after a poll revealed that the device would struggle to appeal beyond a niche market.
In a study of over 1,000 consumers conducted by VoucherCodesPro, 42 per cent said they felt that the device would be the biggest flop yet from the House of Cupertino.
A further 21 per cent dubbed the device ‘not at all necessary’, while 13 per cent were indifferent.
That meant that over three-quarters of those surveyed had no real interest in the slate, which has been a seemingly permanent fixture of tech-sites’ rumour mills for years.
Perhaps more worrying for Apple is that rivals’ tablets got a notably warmer reception from the sample.
Of those polled, 54 per cent said they would consider shelling out for a Google Nexus 7, while 46 per cent admitted they were mulling adding a Microsoft Surface to their gadget collection.
VoucherCodesPro marketing director George Charles said: “The beauty of having a large screen on the iPad is the freedom it offers and the ease-of-use it provides.
“Why change a good thing? If people are more interest in the Nexus 7 or Surface, perhaps Apple should have a rethink and come up with something more original, not just a smaller version of something that’s already out there.”
Speculation suggests the iPad Mini will feature a 7.85-inch screen and could land as early as the fourth quarter.