The iPad Mini will be priced broadly in line with the Google Nexus 7, rumours suggest, as Apple bids to see off the challenge from the just-unveiled Android slate.
According to clued-up insider sources cited by Chinese site MyDrivers, Apple’s more compact slate will be up for grabs for between $249-$299. That spells an entry-level price point of around £250, by our reckoning. Or at least it does the standard Apple product price disparity between the US and UK applies.
Assuming that’s so, it would put the slate on course for a battle royale with the Nexus 7, which is priced from £159 and is seen by many as the device that could finally drive mass-market adoption of Android tablets in the UK.
The site also claims that the iPad Mini will be home to a 7.85-inch, IGZO (indium gallium zinc oxide) screen, which will be manufactured by Sharp.
The thin-screen technology purportedly enables manufacturers to create thinner devices without compromising on pixel density or durability.
Talk of an iPad Mini has long been a fixture of Apple fansites. However, until recently the likelihood of it becoming a reality was slim.
Not least because Steve Jobs was vehemently opposed to smaller tablets – an idea he described as “dead on arrival” – and which he claimed are “too big to compete with a smartphone and too small to compete with the iPad”.