The iPhone 4S is still the single highest-selling handset in the UK, but is losing ground fast to the recently launched Samsung Galaxy S3, latest GfK data reveals.
Apple’s kit grabbed a fifth of all smartphone sales in June, but it was down from a quarter in early March. The Galaxy S3, which has been available for just over a month, came second with 18 per cent of sales.
According to FT, network operators are aware that consumer interest in the 4S is declining not only due to increased competition from rivals, but also because of mounting anticipation for the sixth-generation iPhone, rumoured to land in the next couple of months.
"In recent weeks, the popularity of the [iPhone] 4S has waned as the users of Apple's iPhone have begun to wait until the next phone hits the market," FT reports.
"There was a similar trend ahead of the launch of the [iPhone] 4S in October."
Strong sales of the S3 has, however, had an adverse impact on its older sibling, the S3, which dropped from nine per cent to just six per cent in the eight weeks leading to mid-June.
However, the combined sales of Galaxy branded handsets, including the Galaxy Ace and the Note, outmatched the iPhone, accounting for 30 per cent of the UK smartphone market.
Android is also on the rise, with four out of ten handsets sold running Google’s platform.