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More than half of phone-buyers holding on for iPhone 5

More than half of phone-buyers holding on for iPhone 5

The stars are aligning for the iPhone 5 to trounce smartphone sales records, a survey reveals, as febrile hype around the next-gen Apple handset and the disappointing update that was the iPhone 4S stoke demand among tech fans.

In a study conducted by analyst Gene Munster of research firm Piper Jaffray, 65.5 per cent of those surveyed said they planned to make an iPhone their next handset.

iPhone 5 placeholder (mock-up)

Meanwhile, 51 per cent said they planned to buy the iPhone 5, or whatever it ends up being called, as soon as it goes on sale.

Further confirming the uncanny brand loyalty that Apple wields, 94.2 per cent of existing iPhone owners revealed they intend to buy the new model, with 2.9 per cent as yet undecided.

Munster calculates that this swell of pent-up demand for the handset among the existing iOwner base of 170 million means that some 80 million sales are guaranteed before the iPhone 5 even hits shop shelves.

To put that in some sort of perspective, that’s close to four times the sales numbers that the Samsung Galaxy S2, which until the launch of the S3 was the most viable iPhone challenger, has racked up in its lifetime.

Purportedly now due to land as early as next month, the iPhone 5’s spec sheet takes in a larger four-inch screen, more processing brawn and 4G network support.

Source:

Business Insider

Category: News
Tagged: iphone 5, handsets

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