O2 has united with Nike for a sports hub and has secured exclusive rights to the Android version of the Nike+ app, as the carrier bids to add value to its mobile phone offering.
Described as a “digital clubhouse”, the network’s Priority Sports app is a content hub that offers exclusive editorial and fitness advice from Nike, as well as the chance to buy Nike kit before anyone else and get tickets to sports events. Kind of like the standard O2 Priority then, but sweatier.
More winningly, customers are also rewarded for the distance they’ve run, accruing vouchers to spend on events and clobber.
The deal with Nike also buys O2 sole rights to the Android version of the Nike+ app for a limited period. This was previously exclusive to the iPhone.
O2 CEO Ronan Dunn said: "Your mobile is the centre of your life - now Priority access to your sporting passions has been added to Priority experiences.
“We want to bring customers closer to their passions, and deliver amazing digital experiences, all via their mobiles."
Priority Sports will be available to O2 subscribers on Android and the iPhone from next month.