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iPhone 5, iPad ‘Air’ may be announced in separate events

iPhone 5, iPad ‘Air’ may be announced in separate events

Apple’s next-generation iPhone and the so-called iPad ‘Air’ may not be unveiled on the same day as some folks would have us believe, a new theory suggests.

John Gruber of Daring Fireball thinks it doesn’t make a lot of sense for Apple to unveil both iProducts together, as they would have to compete against each other for the limelight.

Previously, Rene Ritchie of iMore claimed Apple would lift the lid on the devices on September 12th. While Gruber doesn’t contest the date, he reckons Apple would benefit more by announcing them at least several weeks apart.

Gruber wrote on his site: “I don’t think Apple would want reviews of both a new iPhone and new-size iPad appearing at the same time. Why share the spotlight? Why have another Apple product battling with the iPhone for the top spots in news coverage?”

His reasoning is that the iPhone is now simply too big a product to share the stage with another and that the iGiant would be better off unveiling the iPhone 5 alongside iOS 6 first, followed by a shared event in October for the new iPod touch and the iPad mini/Air, whatever it’s ends up being called.

“An event where the iPad Air (cool, but just a smaller thinner cheaper iPad), new iPod Touch (cool, but just an iPhone without the phone), and maybe even new or at least updated iPod music players (eh) share the stage, tied together with the theme of consuming iTunes media content — that I can buy,” he explains.

“An event where the iPhone shares the stage? That I’m not buying.”


To further make his point, Gruber cites Jim Dalrymple of Loop Insight, who’s famed for corroborating Apple-related rumours with a simple ‘yep’. Gruber refers to the fact that Dalrymple only quoted the iPhone 5 bit of iMore’s scoop, to which he gave his trademark nod of approval, and that this suggests that he too believes Apple won’t reveal a new iPad on the same day.

Whatever the case, it looks like everyone’s in agreement that the iPhone 5 is almost surely going to be announced on September 12th and likely released nine days later on September 21st.

Do you think the iPhone 5 should have its own launch event? Let us know in the comments section below.


Daring Fireball

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