Sony has lifted the lid on three new, Xperia-branded, Android 4.0-powered smartphones at the IFA tech expo, as it embarks on a new challenge for handset marketshare.
Heading the charge is the new flagship, the Xperia T, which will get a promotional push courtesy of some natty product placement in the next James Bond instalment, Skyfall.
This packs a 4.6-inch screen, a 13 megapixel camera, a 1.5 GHz Qualcomm Krait dual-core processor and purportedly offers what Sony CEO describes as the “best high definition experience on a smartphone to date”.
The Xperia V, meanwhile, is LTE 4G enabled for super fast browsing with a USP that it's got the “highest level of water resistance on a smartphone”, while the Xperia J looks to be the budget contender with a “standout screen size” for its price point.
All three phones are set to feature a tweaked version of Sony’s Android custom skin that puts proprietary media apps at its core, as well as the company’s Clear Audio Plus technology.
And in keeping with Sony’s long-standing efforts to incorporate Near Field Communications (NFC ) technology, as evidenced by those handy tags that landed with its last set of smarties, the latest Xperia kits use the pairing technology to allow users to sync and share content between devices with a single touch or swipe over a reader.