Following its drop test victory against the Samsung Galaxy S3, Apple’s iPhone 5 is now billed as having the ‘best smartphone display to date’, according to a DisplayMate report.
The screen technology specialists conducted a series of tests to compare the various qualities of the iPhone 5’s new, four-inch Retina display versus the Galaxy S3’s Super AMOLED HD panel. These included the colour gamut and accuracy (compared to a calibrated studio monitor and the new iPad), screen reflectance and high ambient lighting.
Impressively, the iPhone 5 excelled in all categories, boasting a near identical color gamut as the new iPad, which has a “virtually perfect factory calbiration and colour gamut” at 99 per cent of the standard colour gamut.
By comparison, the colour gamut on the S3 is significantly larger than the standard gamut, producing “over saturated colours that appear comic book-like and gaudy in some instances”.
Better still, the iPhone 5 is said to pack the highest contrast rating for high ambient light, which determines how images degrade in bright ambient light reflected by the screen. This means it is able to maintain a “real world picture quality” far better than the Galaxy S3, which DisplayMate claims has a “much poorer contrast rating for high ambient light for any mobile device we have ever tested”.
“Smartphone displays are continuing their rapid evolution in performance. Apple has again taken the lead in methodical refinements and factory calibration that are necessary to produce accurate very high picture quality,” DisplayMate said in its conclusion.
“Based on our extensive lab measurements the iPhone 5 has a true state-of-the-art accurate display – it’s not perfect and there is plenty of room for improvements (and competitors) but it is the best Smartphone display we have seen to date based on extensive Lab measurements and viewing tests.”
The reason for the Galaxy S3 faring less well is not down to the poor quality of the screen, however, and is more to do with the OLED technology it uses being still relatively new compared to the IPS LCD panel the iPhone sports.
“The display on the Samsung Galaxy S3 uses OLED technology. It’s a new technology that has not yet been refined to the same degree as LCDs, particularly the IPS LCDs on the iPhones, so it doesn’t objectively test or perform as well as the iPhone 5. But OLEDs have been evolving and improving very rapidly as shown in our OLED Display Technology Shoot-Out so it has a very promising future.”
To the average user, both handsets will appear just as impressive as each other. Some users may even prefer the blown out colours of the S3, while others will find the iPhone’s accurate colours more aesthetically pleasing.
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