Apple is reportedly prepping eight new products for launch between now and October’s end, including the iPhone 5 and the much-rumoured iPad Mini, an analyst report reveals.
Ming-Chi Kuo of KGI Securities has compiled a schedule of product refreshes projected to debut in the next eight weeks or so. It estimates that the highly anticipated 13-inch Retina MacBook Pro and the new 21.5-inch iMac will be released in early September, while the iPhone 5 and the new iPod touch will drop later in the month.
A new, ‘modified’ iPad, which we assume will just feature the rumoured mini dock connector introduced by the iPhone 5, will be launched in the first half of October alongside the new iPod nano, followed by the new 27-inch iMac and the iPad Mini in the latter half.
It’s a crowded schedule, too crowded some might say. Clearly Apple wants to have new iterations of all its major sellers out there ahead of the holiday rush, but it begs the question whether it’s a wise move to leave such short gaps between their releases.
“Our survey shows that Apple will take the wraps off quite a few new products in September and October. From a marketing and sales point of view, too many new products in a short period of time is not a positive thing,” Kuo wrote in his notes.
“An interval of at least two weeks between different products is needed; otherwise the promotional campaign will lack a clear focus and shopping line management will become overly complicated, not good for a satisfactory shopping experience.”
Kuo, however, reckons that Apple would not take this approach unless it was confident in its ability to push all the products with the marketing resources at its disposal.
“The good news is that we think Apple is well aware of the situation and is doing what it can to keep each new product’s launch as isolated an event as possible,” he added.
The News Tribe