Apple’s 40,000-strong legion of store staff have been enlisted to improve the much-lampooned Apple Maps route-finding software, it has emerged.
According to MacRumors and Apple retail news don Gary Allen of ifoapplestore, outlets across the globe are to devote 40 hours of staff time per week to scrutinising the software for errors in maps in their locality. Some stores are reported to have assembled teams numbering up to ten members for the project.
It’s claimed that the initiative is deemed so integral to tackling the proprietary mapping solution’s shortcomings that Apple has set up a dedicated portal for employees to submit glitches.
Quite what form the error-checking takes is not known. But tech wags have suggested that the best approach might be to simply compare Apple’s effort side-by-side with the far superior Google Maps, which it replaces on the iPhone 5 and older iPhones that have been updated to the new iOS 6 version of the handset’s operating system.
Apple’s move follows CEO Tim Cook’s uncharacteristic apology for the flaws in the mapping software, which take in everything from misplaced towns to comical 3D renders.
Criticism of a particularly vicious stripe has also focused on the app’s many comical spelling mistakes, as well as its inclusion of retail chains that have been dormant for over a decade.
Was this article helpful?