And so it continues. The Apple vs Samsung juggernaut rolls on, this time with Sammy emerging victorious in what is surely becoming one of the most tedious battles in the history of technology.
The Korean giant has seen Cupertino-based Apple lose an appeal in London, reiterating a previous courtroom ruling that the Samsung Galaxy Tab 10.1 does not infringe Apple’s design for the iPad.
It all means sales of Samsung’s slate will continue on these shores and that Apple must run ads in major print publications explaining that the Galaxy Tab 10.1 doesn’t ape its best-selling tablet. It now seems Apple is fighting a losing battle when it comes to defending the iPad’s design.
It’s already been seen off in Australian, Dutch and US courtrooms over this matter.
And while it would surely be madness for it to go to the UK Supreme Court in order to fight today’s decisions (as is its right), you can be certain that it will. Because just like Samsung, it doesn’t know when to quit. Both companies have, quite frankly, made fools of themselves over the past year.
What started out as an intellectual property squabble is now having an effect on new product launches.
Apple releases a product, Samsung sues. Samsung releases a product, Apple sues.
Both companies, which make by far the most interesting and innovative mobile products available today, are losing sight of the importance of innovation in a divisive and dangerous battle of one-upmanship.
So, what should happen? Apple should accept the latest ruling from the UK courts. Samsung, in turn, should realise that it needs to cough up the $1 billion a US judge ordered it to pay in August over iPhone infringements.
Then we need to all move on.
Competition is the lifeblood of the smartphone and tablet sectors. Without it, everyone, especially the end-user, loses out.
But this distorted idea of competition, where lawyers fight battles which should be duked out between engineering teams and marketing folk, is becoming a sideshow that’s too embarrassing for words.
This level of courtroom drama now has the potential to stymy creativity in a way like never before.
Those creating new technology, as has been pointed out here previously, will live in fear of unleashing new ideas for fear of legal repercussions.
One of the two CEOs involved needs to be big enough to come forward and make a peace offering.
Most likely, with Apple’s hard-nosed reputation, this will have to be Samsung.
But if that doesn’t happen, the smartphone world and the technology we use, will undoubtedly be poorer for it.