Google may have finally struck tablet gold as its Nexus 7 goes out of stock again, amid continued demand since landing in July.
Both the 8GB and 16GB versions of the Asus-made slate are sold out on the Google Play Store, mere days after the unveiling of Apple’s iPad mini, which went on pre-order last Friday.
Despite rocking some obvious advantages, such as a slimmer, lighter form factor and larger screen, it appears the iPad mini has not put a dent in consumer interest for Google’s device. If anything, it has had the opposite effect, which we reckon can most likely be attributed to the mini’s steeper price point at £269 for the cheapest, 16GB Wi-Fi model.
Of course it’s just as likely that the Nexus 7 is simply in short supply and/or Google is withholding stock to create artificial demand. Whatever the case, it’s likely to have an impact on buyers’ perception of the device as being just as sought-after as Apple’s product.
Google is hotly tipped to be prepping a 32GB edition of the Nexus 7. Already this has seen the price of the 16GB version dropped by US retailer Office Depot to $200 and could mean a similar cut in the UK to £160 with the 32GB model taking up the £200 slot.
The success of the Nexus 7 also confirms that there’s clearly a market for mid-sized slates, which had been repeatedly snubbed by Apple’s elite, including the late Steve Jobs who famously called such devices “tweeners” that were too big to compete with smartphones and too small to challenge tablets. The iPad mini, albeit with a slightly bigger panel, proves that was all trademark hogwash from the iGiant.
Those looking to pick up the Nexus 7 can register their email address to be notified when it’s back in stock. However, we’d recommend waiting a bit longer for the 32GB version to get announced. Keep ‘em peeled.