Reading about the new Samsung Galaxy Music, it’s hard to escape the notion that you’ve been transported back in time to a pre-iOS and Android age, when music phones and camera phones dominated a staid and depressingly dull mobile scene.
The very idea of a feature phone is these days redundant, a concept which has been smashed by the all-round brilliance of even the very cheapest smartphones.
But it appears no one bothered to tell Samsung. Its latest spin-off from the Galaxy range is all about the tunes, apparently.
We’re talking two speakers and “Sound Alive and SRS” tech. But aside from that, this phone looks suspiciously like a budget Android smartphone.
There’s Android Ice Cream Sandwich, a basic camera and even an in-built projector. It seems as if the music concept has been tacked on to try and differentiate it in an extremely crowded area of the market.
Let’s face it, music-mad kids don’t know, or what to know, what “Sound Alive and SRS” is. They simply want a device that can handle their limited collection of chart tunes.
The Samsung Galaxy Music’s ample 4GB of internal storage does that easily. So, why the need to market it as a feature phone? As mentioned earlier, it appears that differentiation is the key.
Samsung, ZTE, HTC and LG are all saturating the affordable Android market, in a desperate attempt to get first-time smartphone owners on board and this is merely the latest effort.
The question is though, is this what people (especially ‘the kids’) really want? All Android handsets can play music well, all have speakers if you’re a fan of airing your tracks in public and all have the added bonus of using Google’s operating system to full effect.
Making a music-focused handset feels so very out-of-date, just as the very idea of a new Sony Cyber-shot phone seems staid and somewhat pointless.
If Samsung really wants to stand out from the crowd, why not bring the design flourishes of its top-end devices to the lower-end of the market?
The materials needn’t be the same, but it would make users feel as if they’re having a truly premium experience.
Unfortunately, the Galaxy Music has the air of a gimmick and one which is unlikely to turn many heads on its release.