Apple’s iPad Mini is limiting sales of its bigger brothers, an industry wonk claims, in something of an own goal for the purveyor of shiny objects of desire.
In study of 50 Apple stores conducted by US banking giant Citi, stockholdings of the iPad 4 were found to be plentiful, while the iPad Mini was in much shorter supply.
The findings prompted Citi analyst Glen Yeung to posit that Apple is struggling to stimulate demand for the iPad 4, with would-be buyers instead opting for the cheaper more compact option.
He said: "While not explicitly asked, it is clear in our survey work that [the] iPad 4 is not selling well, cannibalized by Mini sales.”
The latest sign that all may not be well with Apple’s tablet strategy comes after a slew of reports that manufacturing problems mean that stocks of the in-demand smaller iPad are set to come 40 per cent below target for the crucial Christmas quarter.
According to sources cited by DigiTimes, Apple, which had targeted shipments of ten million for Q4, will continue to struggle with supply shortages until well into next year.