Apple will finally make good on rumours of a cheap iPhone, an influential mobile mover and shaker predicts, rekindling years of speculation around the handset's existence.
According to Gene Munster, an analyst at Piper Jaffray, the low-cost edition of Apple’s ever-more ubiquitous smartphone is aimed at the fast-growing marketplaces of China and India and will arrive in 2014.
Munster anticipates a price point below $200. That equates to about £125 and would enable the phone to be sold on pay as you go. This is vital in a nation where handsets are rarely subsidised by carriers.
His comments mark the revival of long-standing rumours around a cheaper iPhone aimed at seeing off Android in China, where Google’s OS powered nearly 60 per cent of smartphones sold in the last three months.
Earlier speculation suggested Apple will keep down the cost of the handset by recycling parts, such as the processor, from earlier models and slimming down the device with a smaller screen.
The move would represent a real sea change in Apple’s strategy, after developing a reputation for selling premium products at premium prices.
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