The LG Nexus 4 is finally available to buy today from the Google Play store. Or at least it was if you were uncommonly quick off the mark.
In a frenzy of tech lust more in keeping with Apple product launches, Google’s official shop sold out of the fourth Nexus-branded device in both 8GB and 16GB iterations within half an hour of it going on sale.
The sheer volume of traffic that the handset brought meant that the site went down sporadically, frustrating would-be owners many of whose transactions were stymied at checkout stage and who consequently ended up losing out to someone else.
Sales of the Android smartphone will have been spurred by the fact that Google Play’s SIM-free asking price for the LG Nexus 4 is so keen compared with networks’ monthly contract pricing.
The 8GB model is just £239 at Google Play, while the 16GB version demands an outlay of £279. That compares with Carphone Warehouse’s cheapest monthly contract price of £31 per month over two years.
Google is believed to be heavily subsidising sales of the phone via Google Play and may even be losing hundreds of pounds on each sale.
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